Online Direct

Integrating web components to direct campaigns is paramount in direct marketing today. From catching your audience's attention with unique URLs, to delivering messages using your constituents' media preferences, Diamond Marketing Solutions has the ability to deliver HTML emails, PURLs & Micro sites that will bolster your direct response rates.

Email Solutions

Newsletters

Keep your constituents involved with your brand with a periodical email newsletter. DMS can design, program, and deploy your newsletter. And, you won't have to worry about keeping track of who subscribes and unsubscribes - we have that covered too!

Track open reporting and click-through rates on various areas of the site to determine audience interest rates in particular topics. You'll be armed with information that will help you build involvement and deliver relevant, timely information to your audience.

Promotions

Let them control how often they hear from you by giving them the ability to subscribe or unsubscribe from various communication pieces. They may wish to continue to receive your newsletter yet would like to unsubscribe from your grand opening notices. It's simple, with our profile center, the recipient simply picks which publication they would like to receive.

Transactional Messages

Transactional email messages can be sent to your customers based on their buying behavior. For example, if you know the typical buying cycle is one time every 250 days, why not keep the customer involved in the interim and attempt to shorten the cycle at the same time? We can help you do that by developing a communication plan designed to get them back into the store exactly when you want them there.

PURLs

Catch attention by delivering your message with a unique landing page for each person in your audience. For example, you could send a postcard with www.JohnSmith.yourcompany.com. When John arrives at the site, he'll see customized graphics and text developed based on what you know about John. You could show him his favorite car in his favorite color then ask him to request more information about that car by completing the pre-populated form. PURLs are great response lifters and a nice tool to use when building subscriber lists.

HTML Landing Pages

If you're using direct mail to try to elicit a response, give your audience all of the response options including a landing page that matches your campaign. Diamond can help design, host, and program the site. You'll see responses increase when you give your audience the option they're looking for to respond to your request.