Resources

The Direct Marketing Associationis the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

The Chicago Association of Direct Marketing (CADM) serves marketers in Chicago and throughout the Midwest who integrate all forms of direct response marketing -- including online and offline channels -- to generate positive and measurable results.

MFSA is the national trade association for the mailing and fulfillment services industry. For more than 80 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies.

Xplor International, also known as The Electronic Document Systems Association, is the worldwide association, of users and suppliers of the products and services that create, modify, and deliver customized information using a variety of document technologies.

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)