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Greenglass Named 55th President of CADM

Direct marketing expert, Cyndi Greenglass assumed the presidency of the Chicago Association of Direct Marketing (CADM) at the group’s annual meeting on August 12, 2009. One of the founding members of Diamond Marketing Solutions, headquartered in Bloomingdale, Illinois, Cyndi joined CADM in 1990. From the beginning of her membership tenure, she has provided the organization with useful strategic direction, helping it develop relevant educational content for its programs, which, in turn, attracts and maintains membership for the largest regional organization of its kind.

As president of Diamond Marketing Solutions’ Agency Services Group, Cyndi leads clients through the direct mail development process beginning with an extensive analysis of their data to help guide her recommendations. Commenting on her new role as president of CADM, Cyndi said, "I plan to focus my efforts on growing the voice of emerging leaders, providing mentorship opportunities, and enhancing educational content to keep the association relevant and at the forefront of the industry. I believe my involvement with CADM helps me provide value to my clients through having developed a deep network of thought leaders and being in the midst of the best direct marketing that’s happening in our country today."

Cyndi is the fourth individual from Diamond Marketing Solutions to serve as president of the Chicago Association of Direct Marketing. Previously Don Harle, Diamond’s Vice President of Postal Affairs (former owner of Mid America Mailers), served as the association’s president in 1985. His daughter, Holly Harle, who is one of Diamond Marketing Solutions’ account executives, subsequently held the post in 2002. And, Dave McSweeney, Diamond Marketing Solutions’ in-house list broker and data analyst, served as CADM’s president in 2001.

Diamond Marketing Solutions’ culture consists of individuals who are actively involved with organizations that shape our industry. Members of its team serve in high-ranking capacities with several other organizations in addition to the Chicago Association of Direct Marketing, including the Direct Marketing Association (DMA), the Mailers Technical Advisory Committee (MTAC), and the Mailing and Fulfillment Service Association (MFSA).

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