For a list of other recent articles click here.

DMS Presents Database Marketing Solutions at National Conference

David McSweeney of Diamond Marketing Solutions teamed up with his co-service provider, Kirk Schuh of ARGI, and their client, Mark Reimold of RSA, to present “Enabling Multi-Product, Multi-National Marketing Through Database Marketing” at the recent National Center for Database Marketing (NCDM) conference in Las Vegas, Nevada. The speakers shared their hands-on experience in implementing a centralized marketing database that today enables RSA to more effectively market its business-to-business conferences to its global audience.

During the 75- minute session, the marketing experts presented their process for building a global B2B marketing database. In addition, they emphasized the importance of organizing an internal team to develop the database business requirements. Since working with multiple data sources is a reality that all business-to-business marketers share in common, McSweeney, Schuh, and Reimold offered tips for anticipating trouble spots and synthesizing data from disparate sources into a centralized database.

Back to Top

For a list of other recent articles click here.