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DMS to Present at 2010 Bridge Conference in Washington, DC.

Cyndi Greenglass of Diamond Marketing Solutions has been selected to speak at the 5th Annual Bridge to Integrated Marketing and Fundraising Conference to be held July 26 – 28 in Washington, DC. Hosted by the Association of Fundraising Professionals of Washington, DC and the Direct Marketing Association of Washington, this is considered one of the pre eminent educational gatherings for the nonprofit sector.

Cyndi’s session, titled “Redefining Loyalty in Today’s Economy” will use Lettuce Entertain You as a Case Study to illustrate best practices in loyalty marketing today. Diamond Marketing Solutions will tell the amazing story of how they work with Lettuce Entertain You to continue leading the hospitality industry with the most robust loyalty club in the country. Never resting on their laurels, Lettuce Entertain You has enjoyed growth at a time when the economy is shrinking and restaurants are shuttering every day.

Date and Time: Wednesday July 28, 2010. At 3:00pm

By the time Cyndi has said "The End" you'll learn:

1. How to determine the customer lifecycle and adjust it to reflect today's environment.
2. How to plan relevant communications based on the customer lifecycle.
3. How to leverage loyalty and customer data to survive economic downturns.
4. How to leverage multiple channels and media to maximize revenues and marketing ROI

Want to learn more about the Conference? Visit:

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