For a list of other recent articles click here.

Diamond Marketing Solutions Acquires DM Info

Chicago, IL – April 13, 2009. Diamond Marketing Solutions announced today that it has acquired DM Info, based in Naperville, IL.

DM Info is an independent consulting business headed by David McSweeney. The list brokerage and data analytics firm specializes in helping its clients better understand the buying behavior of their customers in order to maximize the effectiveness of communications with them.

Adding the expertise DM Info offers to Diamond Marketing Solutions’ current service offering will further bolster its pool of DM experts, allowing the full-service direct marketing firm to better serve its clients. The level of talent runs deep at Diamond Marketing Solutions whose team of direct marketing experts offers an average of 30 years of experience. “We’re so glad to have David aboard. I’ve worked with him in a variety of capacities for a long time and have tremendous respect for the list planning, list acquisition, and data analytics he will bring to our full complement of direct marketing services,” said Cyndi Greenglass, President of Agency Services at Diamond Marketing Solutions.

“This is an exciting opportunity for our company. It will help us scale to the ever-growing needs of our existing customers,” said David McSweeney, President, DM Info. “Diamond Marketing Solutions’ commitment to deliver marketing programs and recommendations to its clients based on sound analytical thinking, along with its strong customer relationships makes it an ideal partner for DM Info. I am confident that together, we will be able to help our clients achieve greater levels of direct marketing success.”

David McSweeney brings more than 25 years of marketing experience to the Diamond team. He has delivered solutions that include strategic planning, consulting, database marketing, and list acquisition all with the goal of maximizing the marketers’ return on marketing investment. David developed a list segmentation strategy for a deregulated energy company that contributed to achieving 150% of the client’s customer acquisition goal. He served as president of the Board of Directors for the Chicago Association of Direct marketing in 2001 and 2002 and is currently a trustee and treasurer for the CADM Educational Foundation Board.

Diamond Marketing Solutions serves its clients with end-to-end solutions designed to execute results-driven direct marketing programs, dependable literature and sample fulfillment, and high-quality critical mail services for secured document processing. Diamond Marketing’s team of professionals has a depth of experience that is unmatched in the industry today.

Back to Top

For a list of other recent articles click here.